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Case study

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Content system for a software company

Sample case study. How to show content work, where the result is often a process rather than a single number.

Sector
Software
Service
Content and Copywriting

The challenge

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Describe the starting point. For example: a product team that wanted to publish regularly but had no plan, no editor and a backlog of half-written drafts.

What we did

Explain the system you set up and who runs it now.

  • A list of buyer questions, turned into a twelve-week topic plan
  • An editing checklist and templates for the team
  • The first six articles written with the team's experts

Results

  • Add yours

    Articles published

    Replace with a figure you measured and the client agreed to publish, or delete this row.

  • Add yours

    Demo requests from articles

    Replace with a figure you measured and the client agreed to publish, or delete this row.

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