Content system for a software company
Sample case study. How to show content work, where the result is often a process rather than a single number.
Content and Copywriting
Clear website copy, case studies and articles that explain what you do in the words your buyers use.
Words do most of the work
Visitors decide whether to stay in a few seconds, and they decide based on words: the headline, the first paragraph, the names of your services. We write copy that is specific about what you do and who it is for, and leaves out the filler.
Case studies that hold up
Good case studies are the most persuasive pages on a business website, and the hardest to write. We interview the people involved, check every figure with you and get the client's approval before anything is published.
Articles with a purpose
If you want to publish regularly, we set up a simple plan around the questions buyers ask before they hire someone like you, and write or edit the first pieces with you.
Process
How it works
Brief
Audience, goals and the facts we can use.
Draft
First drafts for your review.
Revise
Two rounds of changes, then final copy.
Case studies
Related work
Questions about content and copywriting
Do you write the website text?
We can. Copywriting is quoted as part of the website or as a separate project. If your team writes it, we edit it to fit the design.
Start a project
Have a project in mind?
Tell us what you need and when you need it. A short message is enough to start.
- Emailhello@example.com
- Phone(503) 555-0137
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