Brand Strategy
Get clear on who you serve, what you stand for and how to say it, before you spend money on design.
Why strategy comes first
Most rebrands go wrong because they start with a logo. A new mark cannot fix a business that describes itself three different ways on its website, its proposals and its sales calls. Strategy work settles the message first, so every later decision has something to be measured against.
What the work covers
We interview you, a few of your team and, where you can arrange it, some of your customers. We look at how competitors present themselves and where there is room to stand apart. Then we write it down in plain language: the audience, the promise, the proof you can back up, and the tone you want to be known for.
Who it suits
Businesses that have grown past their first website, merged with another firm, moved into a new market, or simply find it hard to explain what they do in one sentence.
Process
How it works
Interviews
Conversations with you, your team and customers.
Workshop
A half-day session to agree the direction.
Write-up
The strategy in plain language, with one round of changes.
Start a project
Have a project in mind?
Tell us what you need and when you need it. A short message is enough to start.
- Emailhello@example.com
- Phone(503) 555-0137
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