How to write a website brief that gets you accurate quotes
Quotes for the same website can differ by a factor of ten. A one-page brief is the quickest way to make them comparable.
Five things to fix before you redesign your website
Some website problems are not design problems. Sort these out first and the redesign will cost less and work better.
A redesign is a good moment to fix things, but some of the most common website problems have nothing to do with how the site looks.
1. Your services do not have names
If your team describes the same service three different ways, the website will too. Agree one name for each service first.
2. Nobody owns the content
Decide who will keep the site up to date after launch. Without an owner, a new site goes stale as quickly as the old one.
3. You have no case studies
Start collecting them now: the situation, what you did, and a result the client is happy for you to publish.
4. The contact process is unclear
What happens after someone fills in the form? Who replies, and how fast? Fix the process before you design the form.
5. You do not know what is working
Look at which pages people visit and where enquiries come from today, so you can tell whether the new site does better.
