How to write a website brief that gets you accurate quotes
Quotes for the same website can differ by a factor of ten. A one-page brief is the quickest way to make them comparable.
What a brand strategy workshop actually covers
Half a day, the right people in the room and four questions. Here is what happens and what you get at the end.
A brand strategy workshop sounds vague until you have been in one. It is a working session with a short list of decisions to make, and a written result at the end.
Who should be there
The people who decide, and the people who talk to customers every day. Usually that means a founder or director, someone from sales and someone from delivery. More than six people and it slows down.
The four questions
- Who are the customers you want more of?
- What problem do you solve for them, in their words?
- Why should they pick you over the alternatives, including doing nothing?
- What can you prove?
What you get afterwards
A short write-up of the answers, in plain language, that you can hand to a designer, a copywriter or a new hire. It is the yardstick every later decision is measured against.
