What a brand strategy workshop actually covers
Half a day, the right people in the room and four questions. Here is what happens and what you get at the end.
How to write a website brief that gets you accurate quotes
Quotes for the same website can differ by a factor of ten. A one-page brief is the quickest way to make them comparable.
Ask three studios to quote for "a new website" and the prices can be wildly different. That is rarely because someone is overcharging. It is because each of them has imagined a different project. A short brief fixes that.
What to put in it
- What the business does, in two sentences
- Who the website is for, and what you want them to do on it
- The pages you think you need, and any you are unsure about
- Features that matter: booking, forms, a blog, more than one language
- Who will write the text and supply photos
- Your deadline, and whether it is fixed
- A budget range, even a rough one
Why the budget matters
Many people leave the budget out in case it is used against them. In practice, a range lets a studio tell you what is realistic for that money, instead of guessing. You will get proposals you can compare.
Keep it to one page
A long brief is not a better brief. If it does not fit on one page, the project probably is not clear yet, and a discovery call is a better next step than a quote.
